De uma pequena loja surge um grande império (From a small store a big empire is born)


Albert Heijn faleceu ontem à noite em seu castelo na Inglaterra, aos 83 anos de idade. Um ídolo e exemplo de empreendedorismo, este holandês transformou a pequena loja de especiarias de seu avô em uma cadeia internacional de supermercados. Heijn introduziu nos Países Baixos os primeiros supermercados, copiando uma idéia norte americana, com o conceito de que o consumidor deveria fazer suas próprias compras.

(Yesterday at night Albert Heijn, 83 years old, died in his castle in England. An idol and an example of enterpreneurship, this Dutch man changed the small groceries store from his grandfather in an international supermarket chain. Heijn introduced in the Low Countries the first supermarkets, copying a north american idea, with the concept that each client should be able to choose and buy his own groceries.) 

AH logo

Albert Heijn também foi o criador das cestas de supermercado, figura importante na uniformização dos códigos de barra e introdutor na Holanda dos “spaarzegels” (pontos que as pessoas ganham em cada compra e posteriormente trocam por mercadorias). Atualmente a cadeia Albert Heijn, associada à americana Ahold International, possui lojas em várias partes do globo. 

(Albert Heijn was also the one who introduced the shopping baskets, had an important rol in the uniformisation of the bar codes and created in The Netherlands the “spaarzegels” (points won in each shop you did that could lately be changed into goods). Nowadays the Albert Heijn chain, associated to the Ahold International, is present in many parts of the world.)

 

Cartão de bonus (bonus card)

Cartão de bonus (bonus card)

 

A pequena loja onde tudo começou é hoje parte do Zaanse Schans Museum na Holanda http://www.zaanseschansmuseum.nl/eng/verkade-3.php e é visitada por milhares de turistas. Até um pequenino cachorro Bernese já passou por lá !  

(The small store where everything begun is today part of the Zaanse Schans Museum in The Netherlands http://www.zaanseschansmuseum.nl/eng/verkade-3.php and is visited by millions of turists. Even a small Bernese dog has been there!)

1a loja (1st store)

 
Mas nem tudo foi sucesso e progresso na vida de Albert Heijn. Em 1987 seu irmão, Gerrit Jan Heijn foi sequestrado e assassinado. Seu assassino, Ferdi Elsas, morto em um acidente em 2009, já o havia assassinado antes mesmo de pedir o resgate. Ele foi capturado ao gastar as notas marcadas que recebeu e, na prisão, revelou onde matou e enterrou sua vítima. Uma história trágica e triste.

(But not everything was success and development in Albert Heijn’s life. In 1987, his brother Gerrit Jan Heijn was kidnapped and murdered. His assassin, Ferdi Elsas, killed in an accident in 2009, had already killed Gerrit even before asking for the ransom. He was captured after spending coded notes received for the ransom. In prison, he revelad the place where he killed and buried Albert Heijn’s brother. A tragic and sad story.)

Hoje não havia música nos supermercadores AH. A Holanda havia perdido um de seus ícones.

(Today there was no music in AH supermarkets. The Netherlands had lost one of its icons.)

About daquiprai

I'm a writer in development (and I always be). Daqui Praí is a mix of thoughts and facts from my point of view to the world.
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